Principles to Stand Out, Attract Customers & Grow an Incredible Brand with Jeremy Miller

September 28, 2022

Did you ever wonder why your brand does not have any sales and why it keeps happening? Maybe the customers don’t know your brand, or basically, they do not trust you. If you are interested in finding out how to drive sales for your brand, then this episode is just for you. Our guest today is Jeremy Miller, Strategy Consultant and Founder of Sticky Branding and the author of ‘’ Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand’’. Throughout the episode, we dive into why the sticky brand is important to brand owners, shared experience, simple clarity, service your customers brilliantly, being brilliant at the basics, creating a visual identity, and more.

Starting the conversation, Jeremy dives into the importance of sticky branding, saying that it bears the principles which drive sales in business, and it helps to draw the customer’s attention and trust in the product. Among the many principles which the book Sticky Branding holds, simple clarity is the very first one. ‘’You are, you do, and you serve’’ are the three building blocks of having simple clarity in your brand.

Being brilliant at the basics is important. Jeremy dives deep into how important it is to know the basics of what you are doing. It doesn’t matter if you have a great marketing strategy or not. What matters is the service that you offer to your customers. If the service is not up to the standards of your customers, then having perfect marketing does not count.

If you have a website for your business, it’s the best place to see that the world out there is constantly changing and your website is almost out of date. You should update the visual elements of your brand every 3 to 4 years. Creating a visual experience that is modern and speaks to the expectations of the customers makes your brand fit to compete with the other brand out there. Making your brand remarkable by giving the best service to your customers is a choice that you have to make. If you made that choice, you would be able to put all the pieces together and make a wonderful brand on your own, says Jeremy wrapping up the conversation.

[01.24] Why Sticky Brand – Sticky branding shares branding principles that drive sales. In the simplest forms, it’s the customers who choose you first.

[04.23] Shared Experience – Jeremy shares his idea on how learning from your peers affects the entrepreneurial world. 

[07.19] Simple Clarity – Jeremy defines what it means by simple clarity and the three building blocks which make simple clarity in your business.

[12.56] Serve Your Customers Brilliantly –  If you are running a business, you need to be both creative and find ways to solve your customer’s problems and make them rely on you, says Jeremy.

[25.54] Minimum Requirements – Being able to say no to an investment that you feel does not bear the requirements you need is both respecting other people’s time and your time, according to Jeremy.

[25.54] Be Brilliant at the Basics – Jeremy shares his attitude on knowing the basics about whatever your field is, saying that it’s not the marketing that makes your brand worthy among the customers; it’s the service you offer.

[28.40] The Three Percent Rule – 3% rule argues that at any given time, 3% of your market is buying, and the rest are not.

[36.41] The 1000 Member Rule – According to Jeremy, the 1000 rules say in any size group, only 1% of group members are actively participating in the group.

[43.10] Creating Visual Identity – Jeremy dives into the importance of giving a creative modern visual experience to your customers.       

[47.36] Staying Modern – Jeremy shares some strategies to stay modern other than updating your website once every 3 or 4 years.

[53.30] The Choice – As a brand owner, you have to choose to give the best service to your customers by working on your basics which will eventually make your brand remarkable.


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