How Legendary Writers Create a Category of One with Nicolas Cole

November 15, 2022

One of the best things about being a writer is you provide value to your readers’ lives. You help them overcome their problems and build their lives in a better way.

Our guest today is Nicolas Cole, an author and top writer on Quora. With over 30 million views online, he is one of the most-read digital writer. He has written over a dozen books, including the best-selling ‘The Art & Business of Online Writing.’ He joined us today to talk about his new book, Snow Leopard, How Legendary Writers Create a Category of One. Throughout the episode, we’ll dive into Nicolas’ journey to become a writer and thought leader, the five levels of the creative journey, obvious and non-obvious content creation, financial independence, and more. 

Starting the conversation, Nicolas dives into his journey of becoming a writer, first as a gamer, and bodybuilder, getting a degree in fiction writing, as an entrepreneur, as a ghostwriter, and finally, a writer on his own. He has published 50-55 mini books’ 

Giving people value for what you are doing is a tremendous success that anyone can achieve. It’s not about what you get. It’s about what value others get from you. If you are successful that way, you are getting the desired results from what you are doing. Nicolas dives deep into saying that you have to figure out what things you can do for people, and you will be remembered for that particular niche. 

In the next phase of our conversation, Nicolas shares his idea about obvious and non-obvious content. Obvious content is made for enjoyment and sells well, but doesn’t have lasting value. Non-obvious content gives value more than just short-term pleasure. They are helping people add something valuable to their lives. According to Nicolas, that’s why non-obvious content best-selling lists or gain immediate recognition. People need time to understand non-obvious content. 

Wrapping up the conversation, Nicolas comes right back to where he started with the idea of training yourself to let go of external rewards because all the growth comes within you.

[00.08] The path – Nicolas shares his journey from being a gamer to becoming a writer on his own. 

[07.59] Discipline – Nicolas talks about how he grew up on the internet and how the games he played became his role model to figure out what he needs to do to be successful. 

[14.26] Life goal – Sometimes, sharing the things we achieve in our life could add value to other people’s lives. It could help them to achieve greater things as we did once. Nicolas dives into how writing about his bodybuilding journey drove him toward scaling knowledge and identifying what people are interested in. 

[20.46] Thought leader – Nicolas dives into why he doesn’t want the badge of approval and what truly matters when it comes to being a thought leader. 

[29.59] The five levels – Consumption, curation, obvious creation, non-obvious, and obvious are the five levels that people go through on their creative journey, according to Nicolas. 

[48.21] Getting value – Nicolas dives deep into how we make our success from helping other people because if people get value from our work, we will get our desired results. 

[57.13] Non-obvious – We dive into the difference between obvious and non-obvious. According to Nicolas, he wanted to make his book Snow Leopard non-obvious to give something valuable to the readers. He wanted to make the readers read it for the next 10 or 20 years and learn from it. 

[01.01.28] Examples of Non-obvious and obvious – Nicolas discusses one of his favorite examples of a non-obvious book, Think and Grow Rich, and compares it to obvious books and their success over time.. 

[01.12.31] Financial independence – Nicolas dives into what you need to do to be financially independent if you want to become a creator. 

[01.19.11] Making more money – Nicolas talks about how you can make more money in your business. 

[01.29.00] Obvious solutions – By pointing out non-obvious problems, you create the market regarding category design. It’s yours, and you are the one who is deciding the cost. According to Nicolas, your goal is to educate people about their non-obvious problems, which they didn’t even know they had. 

[01.35.34] Habit mindset – Nicolas shares what works for him in his personal growth and his framework of doing things in his life. 


Connect with Nicolas 


Snow Leopard: How Legendary Writers Create A Category Of One: SPQR: A History of Ancient Rome

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