Unlock Your Potential Through Personal Adversity with Brad Ritter

January 24, 2023

Are you a hard worker or a mediocre person who spends your life settling in one phase? It’s time to think about how motivated you are to achieve your goals. Because the harder you work, the greater you will become. This week’s episode of The pursuit of learning podcast features Brad Ritter. Brad is an account executive and a performance coach. He is the author of the book, ‘School of Grit: Unlock Your Potential Through Purposeful Adversity,’ published in March last year. Join us as we discuss his book, the crucible, morning routine, box breathing, visualization, the long walk, leadership vs. following, accepting failures, and more. 

Starting the conversation, Brad shares the birth story of his book. He shares how he joined the SEALFIT KOKORO camp for civilians to grow grit from the outside. He further explains what limits he wanted to pass being elected to such a challenging program. 

Whether you know it or not, you have a morning routine. It could be ordinary things like getting up and going to work. Brad shares the importance of having morning time for yourself. A time when you can do what you like. It could be reading, writing, working out, or anything else that defines you. Brad also explains why that kind of routine is worth the time. 

Visualization is simply imagining your success in something. It may be a little thing in your life, but when you visualize the victory, the finishing line of something, it can’t be compared to anything else. Brad shares his thoughts on visualization, one of the four elements of mental toughness. 

The concept of the IDEAL day is from Brad’s book, and it generally means taking stock of any day throughout the week. In the following conversation phase, Brad breaks down what IDEAL stands for, how to set up an ideal day, and how he normally sets up his day. He further dives into how you can accomplish goals by making habits consistently over time. 

We must accept failures in life because if we can’t accept them, we fail to triumph one day. Brad shares how he feels about the ability to accept losses in life. Only failures will teach you to work hard on something, says Brad. He further shares how he wants his children to taste failure so they can learn from them. 

Wrapping up today’s conversation, Brad talks about one habit he changed recently, which became a game-changer in his life and drove the relationship between him and his wife to a new level. 

[03.08] The school of grit – Starting the conversation, Brad shares the birth story of his book ‘The school of grit.’ 

[13.04] The crucible – The final challenge of recruiting training. 54-hour training exercise that vindicates the physical, mental, and moral training they have endured through the training.  

[21.42] Morning routine – Morning routines are essential. Brad dives into how to take a little time to yourself in the morning and see what you gain from it. 

[30.44] The big four – Brad talks about the four elements of mental toughness; positive self-talk, visualizations, mental imagery, and goal setting. 

[33.50] Box breathing – Brad shares the box breathing process and how to do tactical breathing in stressful situations. 

[39.20] Visualization – Brad explains the visualization and why it is crucial. 

[46.02] The long walk – Brad explains his favorite milestone challenge, ‘ The long walk.’ 

[53.19] Breath, think & execute – Brad explains responding to situations by going through breath, think, and execute. 

[01.00.02] Leadership vs. following – Sometimes, a leader has to follow because one man cannot develop all the ideas. Brad shares his thoughts on the need to examine how people navigate the role of leadership and following. 

[01.05.10] The IDEAL day – Brad breaks down what the acronym IDEAL stands for. 

[01.14.22] Comfortable being uncomfortable – Sometimes life is uncomfortable whether you like it or not. Brad dives deep into how growth happens when people put themselves into uncomfortable situations in life. 

[01.24.30] Accepting failures – Brad shares the need to accept failures in life to succeed.


Connect with Brad

LinkedIn – linkedin.com/in/brad-ritter-63427317/ 

Website – tursso.com/ 


Instagram – instagram.com/schoolofgrit_bradritter/?hl=en 

YouTube – youtube.com/@schoolofgrit 

Book by Brad – 

School of Grit: Unlock Your Potential Through Purposeful Adversity 


Book by Angela Duckworth – 

Grit: The Power of Passion and Perseverance


Book by James Nestor – 

Breath: The New Science of a Lost Art


Book by Mark Divine – 

Unbeatable Mind: Forge Resiliency and Mental Toughness to Succeed at an Elite Level


Book by Seth Godin – 

Tribes: We Need You to Lead Usgoodreads.com/book/show/3828382-tribes?ref=nav_sb_ss_3_6

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