#14: Advocacy, brand building and public relations with Tracy Lamourie

Welcome back to the Pursuit of Learning Podcast. In today’s episode, we Tracy Lamourie, a high profile international award-winning publicist, author, and the founder of Lamourie Media. Tracy is an inspirational advocate on several worldwide social issues, and she passionately works to help and be a voice for those who are in need. Throughout the episode, we talk about her travel adventures, her decades-long campaign to release a wrongfully convicted death row inmate, business building, public relations, and many more.

Communicating and connecting with people is an essential part of Tracy’s career as a publicist. We dive into the conversation by talking about how the pandemic influenced the way she creates connections and new strategies she started using to make her communication more effective. When Tracy was 21, she started a four-month backpacking  journey through Europe, and she also shares some of the adventures she went on during that journey.

One of the most inspiring and courageous stories about Tracy revolves around the campaign she started to fight for the freedom of Jimmy Dennis, a man who was wrongfully convicted for murder and robbery. After being convicted in 1992, Jimmy spent 25 years in prison until he was finally exonerated.  Tracy shares with us how she came across Jimmy’s story, how she and her husband Dave created a website to bring attention to Jimmy’s story, the decades-long legal battle, and what it was like to finally see Jimmy walk free after all he’s been through.

The Skills Tracy picked up along the way while working on the campaign for Jimmy are what enabled Tracy to start her career as a publicist. Tracy talks about how she realized that she needs to transform her career, how her business was started, strategies she used to grow her business without spending on ads, and how you can improve the performance of your business using better public relations strategies. We hope you enjoy this conversation with Tracy Lamourie

[02:30] Connecting During COVID – Tracy dives into the conversation, talking about new methods she uses to keep in touch with people and spread her message around the globe in this time where we don’t get to meet people in person like we used to.

[06:20] Backpacking Through Europe – Tracy went on a four-month backpacking adventure through Europe at a very young age. She shares with us some of her fondest memories from that journey.

[09:55] Romance & Intellectual Connections – Tracy has been married for 26 years with two amazing children. She shares the story of how she met the love of her life and the process of connecting with her partner at an intellectual level.

[14:33] Project Together – Some of the earlier projects Tracy and Dave worked on together and what they achieved throughout the years.

[21:00] Innocent on Death Row – In 1992, Jimmy Dennis was wrongfully convicted for murder and put on death row. The campaign started by Tracy and Dave to help Dennis made enough noise to get the conviction overturned years later. Tracy walks us through the years-long legal battle they had to face to free an innocent man from the death penalty.

[31:12] From Activist to Publicist – How the experience of the campaign for Jimmy Dennis helped Tracy build her career as a publicist.

[37:05]  Jimmy’s Story – The tragedy in Philadelphia, how Jimmy Dennis got involved in the case and was sent to prison, the problems with the case, and how the battle for his freedom escalated.

[47:03] Collaborating in Prison – Tracy talks about the way Jimmy Dennis buried his pan and collaborated with Tracy and everyone from inside the prison to keep everyone focused on the goal for a very long time.

[52:20] Tracy’s Entrepreneurial Journey – What inspired Tracy to start her business and how she kicked off her business with the help of a friend.

[55:40] Work & Home – Both Tracy and her husband Dave work on their business together. Tracy shares her thoughts on how it works for the two of them between work and home.

[59:00] Just Do It – Tracy shares her thoughts on how to be confident and start pursuing your goals without waiting too long.

[01:04:14] Values – Tracy talks about how she picks clients whose message resonates with her so that she could maintain her values as a publicist.

[01:15:00] Promoting Yourself – How to focus on your strength, make great connections, and ultimately get your message to spread and promote yourself.

[01:08:30] Promoting a New Business – Tracy built her entire business without paying for a single advertisement. She shares with us how a new business can use some of Tracy’s innovative tactics to organically grow the business.

[01:21:00] TGet Repped! – Tracy’s upcoming book, “Get Repped!” focuses on public and media relations strategies for businesses. Tracy gives us a sneak peek of some of the secrets she shares in the book.

[01:25:30] Prison–Industrial Complex – Tracy talks about the issues related to the prison-industrial complex and death penalty and her work with the Canadian Coalition Against the Death Penalty.


The Story of Jimmy Dennis:

Tears This Year by Jimmy Dennis:

Connect with Tracy:

13th – Netflix Documentary:

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