In recent years, self-employment has become something that interests many people across the globe. While it has a plethora of benefits, being self-employed comes with a set of unique challenges as well. Our guest today is someone who has made a remarkable career out of helping entrepreneurs and business owners navigate the world of self-employment. Jeffrey Shaw, business coach, speaker, and the author of ‘The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success,’ joins us today to take a deep dive into business and personal development strategies for entrepreneurs and small business owners.
We start the conversation with some of the things that inspire and motivate Jeffrey and some of the learnings from his long career as a business coach. Getting into the concepts of self-employment, Jeff shares his thoughts on the reasons that motivate people to lean towards self-employment and a concept that he’s included in his book; the self-employed ecosystem. Throughout the episode, we dive deep into each of the three key elements of the self-employed ecosystem.
Diving into the first element of the ecosystem, we talk about how to overcome the fear of success, how we sometimes become an obstacle in our own path to success, and what we can do to overcome the limiting beliefs that hold us back. He further explains how setting intentions can become a powerful catalyst to success and some scientific research that demonstrated the power of intentions.
Jeffrey’s perspective on marketing is quite unique and fascinating. We talk about why some of the commonly used terms in marketing have a negative impact on our mindset and attitude towards our customers and why he prefers to use terms that resonate closely with the relationships we build with our customers. Wrapping up the episode, Jeffrey dives deep into some of the habits self-employed people should implement in their lives that will lead them to success.
[01:20] Getting to Know Jeffery – We start the conversation with a brief look at Jeffrey’s amazing career of coaching entrepreneurs, his work as an author and speaker, and some of the things that motivate him in life.
[06:30] Purpose of Becoming Self-employed – Why people want to be self-employed, why we’ve been seeing a trend of more and more people wanting to be self-employed in recent years.
[14:20] The Self-employed Ecosystem – Jeffrey introduces the concept of a self-employed ecosystem, which includes three key elements; personal development, business strategy, and daily habits.
[23:00] Fear of Success – Why many people have a secret fear of success and how we can grow above that fear.
[31:10] Intentions – We dive into one of the daily habits Jeffery explains in his book; setting the intentions. Jeffrey shares with us why intentions are so powerful and some of the research that has been done about the power of intentions.
[39:20] Our Biggest Obstacle – Oftentimes, one of the biggest obstacles that get in our way is our own negative mindset. Jeffrey dives into how we can shape our mindset in a way that helps us become successful.
[45:00] Limiting Beliefs – Why we must let go of those beliefs we have that are holding us back.
[54:10] Directional but not Definite – Jeffrey brings up an interesting point about the way we create a paradox by setting goals. He further explains a strategy to set big goals without setting ourselves up for disappointment.
[1:01:30] Marketing – We dive into the business strategies for self-employed people with a brief look at some strategies for honest, authentic, and transparent marketing.
[1:06:10] Marketing Ourselves – Jeffrey shares an interesting strategy to develop our personal brand and get out of the limiting beliefs related to identifying what we’re good at.
[1:12:40] Marketing Hug – Jeffrey prefers to use a different set of words for the common terms we generally use in marketing, and that’s for a good reason. We dive into how the energy of words affects the success of our marketing efforts and why he prefers to refer to a hug rather than a funnel.
[1:24:33] Business Model of Multiples – Jeffrey shares another business strategy that allows us to have multiple income streams and have control over our business income.
[1:36:12] Steady Business and Consistent Life – How the strength and integrity of our business ventures affect our lifestyle and some of the habits that help us keep the business ventures steady.
[1:42:14] Habits – Key habits entrepreneurs can incorporate into their routines that actually lead to results.
Connect with Jeffrey
The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success
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